---
title: blog
description: BLOOM Transitions' blog provides expert guides on digital marketing channels, sharing valuable knowledge and practical tips to enhance your marketing strategies and drive success in the digital world.
---

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## BLOOM Transitions Blog

[![](https://resources.bloomtransitions.co/hs-fs/hubfs/AI-Generated%20Media/Images/Blonde%20Women%20Viewing%20HubSpot%20AEO%20Stats.png?width=580&name=Blonde%20Women%20Viewing%20HubSpot%20AEO%20Stats.png)](https://resources.bloomtransitions.co/blog/we-spent-90-days-fixing-our-own-ai-visibility)

[AEO](https://resources.bloomtransitions.co/blog/tag/aeo), [AI Search](https://resources.bloomtransitions.co/blog/tag/ai-search), [Answer Engine Optimisation](https://resources.bloomtransitions.co/blog/tag/answer-engine-optimisation)

##### [We Spent 90 Days Fixing Our Own AI Visibility](https://resources.bloomtransitions.co/blog/we-spent-90-days-fixing-our-own-ai-visibility)

[Tineke Madgwick](https://resources.bloomtransitions.co/blog/author/tineke-madgwick) 

 Sep 3, 2026, 9:10:59 PM

[![](https://resources.bloomtransitions.co/hs-fs/hubfs/AI-Generated%20Media/Images/BLOOM%20AI%20Visibility%20Dashboard%20in%20Black%20and%20White.png?width=580&name=BLOOM%20AI%20Visibility%20Dashboard%20in%20Black%20and%20White.png)](https://resources.bloomtransitions.co/blog/aeo-month-two)

[AEO](https://resources.bloomtransitions.co/blog/tag/aeo), [AI Search](https://resources.bloomtransitions.co/blog/tag/ai-search), [Digital Marketing](https://resources.bloomtransitions.co/blog/tag/digital-marketing), [Answer Engine Optimisation](https://resources.bloomtransitions.co/blog/tag/answer-engine-optimisation)

##### [AEO Month Two: 55x Visibility Growth & What the Data Actually Shows](https://resources.bloomtransitions.co/blog/aeo-month-two)

[Tineke Madgwick](https://resources.bloomtransitions.co/blog/author/tineke-madgwick) 

 Jul 30, 2026, 10:13:32 AM

[![](https://resources.bloomtransitions.co/hs-fs/hubfs/3-1.jpg?width=580&name=3-1.jpg)](https://resources.bloomtransitions.co/blog/why-blooms-hubspot-approach-was-born-on-a-lake)

[HubSpot](https://resources.bloomtransitions.co/blog/tag/hubspot), [Digital Marketing](https://resources.bloomtransitions.co/blog/tag/digital-marketing), [Marketing](https://resources.bloomtransitions.co/blog/tag/marketing), [NZ](https://resources.bloomtransitions.co/blog/tag/nz)

##### [BLOOM's HubSpot Approach Was Born on a Lake](https://resources.bloomtransitions.co/blog/why-blooms-hubspot-approach-was-born-on-a-lake)

[Lucy Strack](https://resources.bloomtransitions.co/blog/author/hubspotmarketing) 

 Jul 29, 2026, 11:30:08 AM

[![](https://resources.bloomtransitions.co/hs-fs/hubfs/ChatGPT%20Image%20Jul%2013%2c%202026%2c%2012_07_09%20PM.png?width=580&name=ChatGPT%20Image%20Jul%2013,%202026,%2012_07_09%20PM.png)](https://resources.bloomtransitions.co/blog/the-6-best-hubspot-agencies-for-smbs-in-nz)

[HubSpot](https://resources.bloomtransitions.co/blog/tag/hubspot), [Digital Marketing](https://resources.bloomtransitions.co/blog/tag/digital-marketing), [Marketing](https://resources.bloomtransitions.co/blog/tag/marketing), [NZ](https://resources.bloomtransitions.co/blog/tag/nz)

##### [Quick Guide: The 6 Best HubSpot Agencies for SMBs in New Zealand](https://resources.bloomtransitions.co/blog/the-6-best-hubspot-agencies-for-smbs-in-nz)

[Tineke Madgwick](https://resources.bloomtransitions.co/blog/author/tineke-madgwick) 

 Jul 13, 2026, 12:12:27 PM

[![](https://resources.bloomtransitions.co/hs-fs/hubfs/ChatGPT%20Image%20Jul%208%2c%202026%2c%2002_18_08%20PM.png?width=580&name=ChatGPT%20Image%20Jul%208,%202026,%2002_18_08%20PM.png)](https://resources.bloomtransitions.co/blog/hubspot-partner-user-group)

[AI](https://resources.bloomtransitions.co/blog/tag/ai), [HubSpot](https://resources.bloomtransitions.co/blog/tag/hubspot), [Digital Marketing](https://resources.bloomtransitions.co/blog/tag/digital-marketing)

##### [The Best Answers Start With Better Questions](https://resources.bloomtransitions.co/blog/hubspot-partner-user-group)

[Lucy Strack](https://resources.bloomtransitions.co/blog/author/hubspotmarketing) 

 Jul 8, 2026, 2:12:27 PM

[![](https://resources.bloomtransitions.co/hs-fs/hubfs/ChatGPT%20Image%20Jul%206%2c%202026%2c%2001_30_05%20PM.png?width=580&name=ChatGPT%20Image%20Jul%206,%202026,%2001_30_05%20PM.png)](https://resources.bloomtransitions.co/blog/aeo-month-one-results)

[AEO](https://resources.bloomtransitions.co/blog/tag/aeo), [AI Search](https://resources.bloomtransitions.co/blog/tag/ai-search), [Digital Marketing](https://resources.bloomtransitions.co/blog/tag/digital-marketing), [Answer Engine Optimisation](https://resources.bloomtransitions.co/blog/tag/answer-engine-optimisation)

##### [AEO Month One: From 0.21% to 8.51%](https://resources.bloomtransitions.co/blog/aeo-month-one-results)

[Tineke Madgwick](https://resources.bloomtransitions.co/blog/author/tineke-madgwick) 

 Jul 6, 2026, 1:34:08 PM

[![](https://resources.bloomtransitions.co/hs-fs/hubfs/AI-Generated%20Media/Images/Grid%20of%20Identical%20Figures%20with%20One%20Facing%20Opposite%20Way.png?width=580&name=Grid%20of%20Identical%20Figures%20with%20One%20Facing%20Opposite%20Way.png)](https://resources.bloomtransitions.co/blog/what-happens-when-ai-does-our-thinking)

[AEO](https://resources.bloomtransitions.co/blog/tag/aeo), [AI Search](https://resources.bloomtransitions.co/blog/tag/ai-search), [Digital Marketing](https://resources.bloomtransitions.co/blog/tag/digital-marketing), [Answer Engine Optimisation](https://resources.bloomtransitions.co/blog/tag/answer-engine-optimisation)

##### [The Race to Mediocracy. What Happens When AI Does Our Thinking For Us?](https://resources.bloomtransitions.co/blog/what-happens-when-ai-does-our-thinking)

[Tineke Madgwick](https://resources.bloomtransitions.co/blog/author/tineke-madgwick) 

 Jun 6, 2026, 9:00:00 AM

[![](https://resources.bloomtransitions.co/hs-fs/hubfs/AI-Generated%20Media/Images/Man%20Confused%20by%20AI%20on%20Computer-1.png?width=580&name=Man%20Confused%20by%20AI%20on%20Computer-1.png)](https://resources.bloomtransitions.co/blog/youre-probably-wasting-free-hubspot-credits)

[AI](https://resources.bloomtransitions.co/blog/tag/ai), [HubSpot](https://resources.bloomtransitions.co/blog/tag/hubspot), [Digital Marketing](https://resources.bloomtransitions.co/blog/tag/digital-marketing)

##### [You're Probably Wasting Free HubSpot Credits](https://resources.bloomtransitions.co/blog/youre-probably-wasting-free-hubspot-credits)

[Lucy Strack](https://resources.bloomtransitions.co/blog/author/hubspotmarketing) 

 Jun 4, 2026, 5:03:04 PM

[![](https://resources.bloomtransitions.co/hs-fs/hubfs/ChatGPT%20Image%20Jun%203%2c%202026%2c%2010_20_27%20AM-1.png?width=580&name=ChatGPT%20Image%20Jun%203,%202026,%2010_20_27%20AM-1.png)](https://resources.bloomtransitions.co/blog/our-aeo-game-plan-results)

[AEO](https://resources.bloomtransitions.co/blog/tag/aeo), [AI](https://resources.bloomtransitions.co/blog/tag/ai), [Digital Marketing](https://resources.bloomtransitions.co/blog/tag/digital-marketing), [Answer Engine Optimisation](https://resources.bloomtransitions.co/blog/tag/answer-engine-optimisation), [AI Search](https://resources.bloomtransitions.co/blog/tag/ai-search)

##### [Our AEO Game Plan (And the Results We Didn't Expect This Fast)](https://resources.bloomtransitions.co/blog/our-aeo-game-plan-results)

[Tineke Madgwick](https://resources.bloomtransitions.co/blog/author/tineke-madgwick) 

 Jun 3, 2026, 10:40:03 AM

[![](https://resources.bloomtransitions.co/hs-fs/hubfs/Black%20%26%20White%20Image%20Edit%20(1).jpg?width=580&name=Black%20&%20White%20Image%20Edit%20(1).jpg)](https://resources.bloomtransitions.co/blog/what-is-answer-engine-optimisation-aeo-and-why-does-it-matter-for-nz-businesses)

[Hubspot](https://resources.bloomtransitions.co/blog/tag/hubspot), [SEO](https://resources.bloomtransitions.co/blog/tag/seo), [AEO](https://resources.bloomtransitions.co/blog/tag/aeo), [Digital Marketing](https://resources.bloomtransitions.co/blog/tag/digital-marketing), [New Zealand](https://resources.bloomtransitions.co/blog/tag/new-zealand), [Answer Engine Optimisation](https://resources.bloomtransitions.co/blog/tag/answer-engine-optimisation), [AI Search](https://resources.bloomtransitions.co/blog/tag/ai-search)

##### [What Is Answer Engine Optimisation (AEO) & Why Do NZ Businesses Need It?](https://resources.bloomtransitions.co/blog/what-is-answer-engine-optimisation-aeo-and-why-does-it-matter-for-nz-businesses)

[Tineke Madgwick](https://resources.bloomtransitions.co/blog/author/tineke-madgwick) 

 May 27, 2026, 7:58:43 PM

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